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Guidelines for Charitable Special Events and Promotions
(Komen North Central Affiliate)

As a responsible steward of public funds, the Komen for the Cure believes that a reasonable percentage of the gross revenues from all fundraising events should be directed to the NCA Affiliate; exceptions may be made for first-year events and on a case-by-case basis. As a general rule, the NCA Affiliate holds to the standard set forth in the Better Business Bureau guidelines. Events held by or benefiting Komen Affiliates are required to keep expenses to 25% of gross revenue.

If Sponsor represents to the public that a percentage of proceeds will benefit the NCA Affiliate, Sponsor should be prepared to provide access to an accounting of revenues and expenses. If so requested, an accounting and fund distribution will be expected within 60 days after the conclusion of the special event or promotion.

A Sponsor must request written permission to use the Komen for the Cure's name or logo. Completion of the NCA Affiliate Special Events and Promotions Application may constitute such a request. No use of the Komen for the Cure's name or logo will be allowed without a written agreement.

All promotional material related to an event benefiting the NCA Affiliate must be reviewed and approved by the NCA Affiliate prior to its production and distribution.

Sponsor agrees to inform the NCA Affiliate of any effort to recruit financial underwriters for any special event or promotion benefiting the NCA Affiliate. Informing the NCA Affiliate of all underwriting requests will ensure there is no duplication of underwriting efforts that may be currently underway.

The NCA Affiliate is not responsible for ticket sales or other administrative aspects to the Sponsor's events. Sponsor must have the means to sell tickets to the event, if necessary. (Many organizations use volunteer committees to sell tickets and put on the event.)

Sponsor is responsible for obtaining any necessary permits and clearances required by the government and compliance with all applicable laws. Sponsor must also obtain appropriate insurance coverage as necessary.

Sponsor is responsible for complying with all IRS regulations regarding the event. IRS regulations governing charitable deductions for participation in special events are quite specific, and the NCA Affiliate can provide information and guidance on this matter.

The media rarely will provide "free time" for a charitable sales promotion. Sponsor should be prepared, therefore, to commit the necessary funds from advertising and promoting budgets. Sponsor should be prepared to initiate publicity for the event or promotion.

All references to the NCA Affiliate in publicity and promotional materials for the event for promotion should refer to the North Central Alabama Affiliate of the Susan G. Komen for the Cure.

If donations are derived from sales promotions of a product, the product must be seen as non-controversial. For further clarification of "non-controversial," direct all questions to the Executive Director of the NCA Affiliate. Events and promotions should provide favorable community image and be financially solvent.

The NCA Affiliate is available to discuss a gift restriction favored by the Sponsor to the event or promotion. However, the NCA Affiliate may reserve the right to use the funds generated as it sees fit without restriction by the Sponsor.